PepsiCo
A regional agenda that reached 19 countries, 38 plants, 198 distribution centres and approximately 30,000 employees.
92%reduction in the accident rate over five years
Impact study Safety culture · Leadership · Impact
A career built in practice.
Andreza Araújo built her career across industrial operations, executive roles, multicultural projects and safety culture transformation programmes.
A documented professional career · 1999–2026
Defining experiences
Results, scale and organisational capability stand as evidence of a career built in complex contexts.
100 mil+people trained+
Professionals and leaders reached through training, programmes and learning experiences.
500+assessments+
Organisations given a structured reading of their culture, vulnerabilities and priorities.
250companies served+
Projects carried out in organisations of different sectors, scales and levels of maturity.
19countries served+
Work built in multicultural environments and operations with diverse challenges.
16books published+
Applied knowledge organised into books on culture, leadership, behavior and risk.
3documentaries+
Productions that turn historical accidents, decisions and culture into public education.
Defining experiences
Three cycles that shaped her outlook.
Results, scale and organisational capability stand as evidence of a career built in complex contexts.
Unilever
A transition that required holding indicators low and building internal capability after years of external support.
19countries under regional responsibility
Impact study ACS Global Ventures
Executive experience applied across sectors through culture assessments, leadership and cultural transformation.
500+assessments carried out
Impact study In motion
The career also comes through in images.
Field records, documentary behind-the-scenes and training.
History
A history in eight chapters.
Move through the periods that connect education, industrial experience, leadership, consulting and public production.
01
See the full history Foundation
1999–2005The technical foundation and first contact with industry
02Specialisation
2006–2008Safety takes the centre of the career
03PepsiCo
2008–2014Regional transformation and multicultural leadership
04Unilever
2014–2016Organisational autonomy and executive responsibility
05Consulting
2016–2020Experience becomes method
06Expansion
2020–2023A new base for global objectives
07Audiovisual
2024–2026The experience reaches new audiences
08Synthesis
HojeExperience, knowledge and influence on a single platform
Applied knowledge
Different formats, one practical origin.
Books, games, guides, methods, courses, assessments, documentaries and a podcast emerged from problems observed in real organizations.
Explore the work and methods- 01Books→
- 02Guides and manuals→
- 03Games and tools→
- 04Assessments and methods→
- 05Courses and learning paths→
- 06Documentaries→
- 07Podcast→
Global education
A perspective built in different countries.
Education and advanced study in ten countries. Lectures and specialized participation appear in a separate layer.
Explore the atlasBRBrasil
DEAlemanha
USEstados Unidos
CHSuíça
ZAÁfrica do Sul
NLPaíses Baixos
BEBélgica
ITItália
GBInglaterra
JPJapão
Audiovisual
Safety reaches a wider audience.
Historical accidents, decisions and culture become public education through documentaries and bilingual conversations.
Recent recognition
Experience recognized in new spaces.
2025 APDR · 1º lugar2026 APDR · 1º lugar2026 LinkedIn Top Voice2026 Safety on the Edge
See context and evidence Synthesis
“Safety is about coming home.”
The trajectory brings together technical work, management, education and communication. The common element lies in the responsibility of turning knowledge into decisions capable of protecting people.